# Jordan Ellis Headline: Senior Marketing Manager | Brand Strategist | Growth Marketing - Email: jordan.ellis@marketingpro.com - Phone: (415) 555-0138 - URL: https://www.jordanellis.com Location: 482 Market Street, Suite 900, San Francisco, California, United States, 94105 Profiles: - LinkedIn: [@jordanellis](https://www.linkedin.com/in/jordanellis) - Twitter: [@jordanellis](https://twitter.com/jordanellis) - Medium: [@jordanellis](https://medium.com/@jordanellis) ## Basics - Integrated marketing leader with 8+ years of experience developing and executing data-driven campaigns across digital, social, and traditional channels. - Proven track record of increasing brand awareness, generating qualified leads, and driving revenue growth for B2B and B2C companies. - Skilled in building and mentoring high-performing marketing teams, managing budgets up to $2M, and collaborating with cross-functional stakeholders. - Adept at leveraging analytics, CRM, and marketing automation tools to optimize performance and inform strategic decisions. ## Education ### Northwestern University Master, Integrated Marketing Communications, Score: 3.95, Sep 2016–Jun 2018 URL: https://www.northwestern.edu/ Courses: Consumer Insight and Analytics, Brand Communication, Digital Marketing Strategy, Marketing Finance, Strategic Communications, Media Planning Summary: - Graduated with distinction and received the Dean's Scholarship for academic excellence. - Completed capstone project on omnichannel customer journey mapping for a national retail brand. ### University of California, Berkeley Bachelor, Marketing and Business Administration, Score: 3.8, Aug 2012–May 2016 URL: https://www.berkeley.edu/ Courses: Principles of Marketing, Consumer Behavior, Business Analytics, Microeconomics, Statistics, Organizational Behavior Summary: - Served as Marketing Director for the student business association, growing membership by 30%. - Completed internship with a local startup, developing social media and content marketing playbooks. ## Work ### Senior Marketing Manager Brightwave Digital, Jan 2022–Present URL: https://www.brightwavedigital.com Keywords: Integrated Marketing, Budget Management, Marketing Automation, Team Leadership, ROI Optimization Summary: - Lead a team of 6 marketing professionals to plan and execute integrated campaigns for 12+ B2B and B2C clients. - Developed and managed annual marketing budgets exceeding $2M, consistently delivering ROI above 300%. - Spearheaded a brand refresh and website redesign that increased organic traffic by 65% and lead conversion by 28%. - Implemented marketing automation workflows in HubSpot, reducing manual tasks by 40% and improving lead nurturing. - Built a reporting framework using Google Analytics, Tableau, and Salesforce to track KPIs and present insights to C-suite. ### Marketing Manager Northstar Consumer Goods, Mar 2019–Dec 2021 URL: https://www.northstarconsumer.com Keywords: Product Marketing, Consumer Research, Go-to-Market, E-commerce, Influencer Marketing Summary: - Managed product marketing for a portfolio of 15+ consumer packaged goods, generating $18M in annual revenue. - Launched 8 new products from concept to market, achieving average first-year sales targets of 115%. - Led consumer research and segmentation studies to inform positioning, messaging, and media mix. - Partnered with sales and e-commerce teams to develop promotional calendars and retail activation programs. - Grew social media following by 120% through influencer partnerships and user-generated content campaigns. ### Marketing Specialist Spark & Co., Jun 2018–Feb 2019 URL: https://www.sparkandco.com Keywords: Email Marketing, Content Marketing, Event Marketing, Analytics Summary: - Executed email marketing campaigns with open rates 22% above industry benchmarks. - Assisted in the development of content marketing strategy, producing blog posts, whitepapers, and case studies. - Coordinated trade show and event marketing logistics, generating 500+ qualified leads. - Analyzed campaign performance and prepared monthly reports for senior management. ## Languages - English: Native or Bilingual Proficiency, Keywords: TOEFL 115, Business Writing - Spanish: Full Professional Proficiency, Keywords: DELE B2 - French: Limited Working Proficiency, Keywords: Conversational ## Skills - Marketing Strategy: Expert, Keywords: Brand Positioning, Go-to-Market, Competitive Analysis, Customer Segmentation - Digital Marketing: Advanced, Keywords: SEO, SEM, PPC, Email Marketing, Content Marketing - Analytics & CRM: Advanced, Keywords: Google Analytics, HubSpot, Salesforce, Tableau, A/B Testing - Social Media: Expert, Keywords: LinkedIn, Instagram, TikTok, Hootsuite, Sprout Social - Project Management: Advanced, Keywords: Agile, Asana, Jira, Budgeting, Cross-functional ## Awards ### Marketer of the Year Brightwave Digital, Nov 2023 Summary: Recognized for leading an integrated campaign that increased lead generation by 42% and exceeded revenue targets by 18%. ### Excellence in Brand Strategy Northstar Consumer Goods, Apr 2021 Summary: Awarded for successful rebranding initiative across 5 product lines, resulting in a 25% increase in brand recall. ## Certificates ### Google Analytics Certified Professional Google, Jan 2023 URL: https://skillshop.exceedlms.com/student/catalog ### HubSpot Inbound Marketing Certification HubSpot Academy, Mar 2022 URL: https://academy.hubspot.com/courses/inbound-marketing ### Certified Digital Marketing Professional Digital Marketing Institute, Jul 2021 URL: https://digitalmarketinginstitute.com/certifications ## Publications ### The Future of Omnichannel Retail Marketing Journal of Digital Marketing, Sep 2022 URL: https://www.journalofdigitalmarketing.com/articles/omnichannel-retail Summary: - Examines how brands can create seamless customer experiences across online and offline channels. - Provides a framework for measuring omnichannel campaign effectiveness and attribution. ### Data-Driven Personalization in B2B Marketing MarketingProfs, Feb 2021 URL: https://www.marketingprofs.com/articles/data-driven-personalization-b2b Summary: - Explores practical applications of predictive analytics for lead scoring and segmentation. - Includes a case study on increasing conversion rates through personalized content. ## Projects ### GreenLeaf Product Launch Integrated launch campaign for an eco-friendly home care line., Mar 2023–Sep 2023 URL: https://www.brightwavedigital.com/case-studies/greenleaf Keywords: Product Launch, Integrated Campaign, Sustainability Summary: - Led a cross-functional team of 8 to plan and execute a multi-channel launch. - Achieved 150% of first-quarter sales target and a 25% increase in brand awareness. ### Customer Loyalty Revamp Redesigned loyalty program to improve retention and engagement., Jun 2020–Nov 2020 URL: https://www.northstarconsumer.com/case-studies/loyalty Keywords: Retention, CRM, Personalization Summary: - Implemented tiered rewards and personalized offers based on purchase history. - Increased repeat purchase rate by 18% and member engagement by 32%. ## Interests - Professional Development: Marketing Podcasts, Industry Conferences, Case Studies - Outdoor Activities: Hiking, Cycling, Photography - Community: Mentoring, Nonprofit Marketing, Volunteering ## Volunteer ### San Francisco Food Bank Marketing Volunteer, Jan 2019–Dec 2023 URL: https://www.sffoodbank.org/ Summary: - Developed a social media content calendar to raise awareness for hunger relief. - Helped organize the annual fundraising gala that exceeded the donation goal by 20%. ### Girls Who Code Workshop Mentor, Sep 2020–Present URL: https://girlswhocode.com/ Summary: - Mentored high school students in digital marketing and personal branding workshops. - Coordinated guest speaker sessions with local marketing professionals.