Jordan Ellis

• Graduated with distinction and received the Dean's Scholarship for academic excellence.

• Completed capstone project on omnichannel customer journey mapping for a national retail brand.

• Served as Marketing Director for the student business association, growing membership by 30%.

• Completed internship with a local startup, developing social media and content marketing playbooks.

• Lead a team of 6 marketing professionals to plan and execute integrated campaigns for 12+ B2B and B2C clients.

• Developed and managed annual marketing budgets exceeding $2M, consistently delivering ROI above 300%.

• Spearheaded a brand refresh and website redesign that increased organic traffic by 65% and lead conversion by 28%.

• Implemented marketing automation workflows in HubSpot, reducing manual tasks by 40% and improving lead nurturing.

• Built a reporting framework using Google Analytics, Tableau, and Salesforce to track KPIs and present insights to C-suite.

• Managed product marketing for a portfolio of 15+ consumer packaged goods, generating $18M in annual revenue.

• Launched 8 new products from concept to market, achieving average first-year sales targets of 115%.

• Led consumer research and segmentation studies to inform positioning, messaging, and media mix.

• Partnered with sales and e-commerce teams to develop promotional calendars and retail activation programs.

• Grew social media following by 120% through influencer partnerships and user-generated content campaigns.

• Executed email marketing campaigns with open rates 22% above industry benchmarks.

• Assisted in the development of content marketing strategy, producing blog posts, whitepapers, and case studies.

• Coordinated trade show and event marketing logistics, generating 500+ qualified leads.

• Analyzed campaign performance and prepared monthly reports for senior management.

Recognized for leading an integrated campaign that increased lead generation by 42% and exceeded revenue targets by 18%.

Awarded for successful rebranding initiative across 5 product lines, resulting in a 25% increase in brand recall.

• Examines how brands can create seamless customer experiences across online and offline channels.

• Provides a framework for measuring omnichannel campaign effectiveness and attribution.

• Explores practical applications of predictive analytics for lead scoring and segmentation.

• Includes a case study on increasing conversion rates through personalized content.

• Led a cross-functional team of 8 to plan and execute a multi-channel launch.

• Achieved 150% of first-quarter sales target and a 25% increase in brand awareness.

• Implemented tiered rewards and personalized offers based on purchase history.

• Increased repeat purchase rate by 18% and member engagement by 32%.

• Developed a social media content calendar to raise awareness for hunger relief.

• Helped organize the annual fundraising gala that exceeded the donation goal by 20%.

• Mentored high school students in digital marketing and personal branding workshops.

• Coordinated guest speaker sessions with local marketing professionals.